BRIEF
01
Branding a Video Production company.
Ally came to us looking for branding for his Video Production company. With a lively name, Ally was looking for equally lively branding. Bold and loud were the buzzwords early on in the development process, and he also shared with us that he has an affinity with Foxes, and suggested we somehow incorporate this into the logo.
SOLUTION
02
We decided on creating a logo that used the negative space to form the simple shape of a Fox, something that was recognisable but not too dominating, especially in the monochrome variations. With the two stacked 'M' characters forming the Fox's head, this negative space was then isolated to use as an icon that could appear on other branding.
RESULT
03
The result was a logo that was energetic, unique and unapologetically bold. The versatility of the logo has meant it has been effectively applied to the many mediums that make up Mambo's branding, and the visual has effectively captured the essence of Ally's business.
The final logo along with a monochrome variant and isolated Fox head icon.
The branding also came with the stationery set displayed here.
Brand guidelines were supplied along with the completed artwork.
Animated version of the logo by Kiff Knight Ltd.
FONTS
04
GLYPH
CHARACTERS
COLOUR PALETTE
05
HEX
RGB
CMYK
PANTONE
#F59C00
245, 156, 0
0%, 45%, 100%, 0%
2012 C
#B3DEE4
179, 222, 228
34%, 0%, 12%, 0%
628 C
#333333
51, 51, 51
69%, 60%, 56%, 66%
447 C
I had the pleasure of working with Passenger 8 Design to create the visual identity for my Video Production company and I have nothing but positive things to say about their work. From start to finish, Passenger 8 Design was professional, responsive, and attentive to my needs and preferences.
They created a range of logo options for me to chose from and the final design they created for my brand was unique, eye-catching, and perfectly captured the essence of my business.
I would highly recommend Passenger 8 to anyone looking for top-quality graphic design services.
ALLY BHATIA
MAMBO VIDEO PRODUCTION
Explore similar work
